Crayola LLC, formerly Binney & Smith Company, founded in 1885, is an American handicraft company, specializing in art supplies. It is known for its Crayola brand and best known for its crayons. In 1977, Binney & Smith acquired the rights to Silly Putty, a stretchy bouncy toy.
Crayola markers were introduced in 1978 to coincide with the 75th anniversary of Crayola crayons.
In 2015, Crayola announced “Color Escapes” for adults to relieve stress.
In 2020, Crayola now has products for every age, every walk of life.
DID YOU KNOW? In April 1904 at the St. Louis World’s Fair, Binney & Smith won the Gold Medal for their An-Du-Septic dustless chalk. Crayola used the opportunity to develop a new packaging strategy by emphasizing their gold medal on the front of many of their products and crayon boxes.
This strategy turned out to be so successful and recognizable to their brand that they phased out nearly all of their other Crayola line box designs to adapt to the gold medal format, which appeared on their packaging for the next 50-plus years.
Crayola. Serving young artists for another 135 years.